![]() ![]() ![]() We are sharing our experience and playing a role in their growth." "We don't have this pressure and are taking a more long-term approach - we are helping our portfolio companies to grow. "Many firms are seeking acquisition targets to add to their revenue and show growth to investors," Igor said. They prefer to leverage their understanding of the industry to act as a consolidator and nurture smaller players. Since then, the brothers haven't been persuaded of the merits of giving up control over Playrix in favour of a bigger pot of cash to spend. They told Bloomberg News in April that while Wall Street dealmakers such as Goldman Sachs had been in touch, they wanted to expand the business themselves. to Zynga, the Bukhman brothers are determined to go it alone. ![]() While the gaming industry is awash in investors from KKR & Co. Over the past year they've spent more than $100 million on acquisitions and are planning to more than quadruple their portfolio of titles from about four that are available now. Playrix Holding, a mobile-game developer that made billionaires of its Russian founders, has bought into about a dozen studios to take on the likes of Activision Blizzard and Electronic Arts.īrothers Igor and Dmitry Bukhman said in an interview that by 2025 they want Playrix's sales to catch up with those of the US gaming giants. ![]()
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